What are the two primary goals of conducting a business impact analysis (BIA)?

The primary goals of conducting a business impact analysis (BIA) focus on identifying critical business functions and determining the impact of potential disruptions to these functions. This process is essential for organizations as it facilitates an understanding of which operations are vital for the continuity of the business and helps prioritize recovery efforts during incidents.

By identifying critical functions, organizations can assess the specific risks and vulnerabilities associated with disruptions, whether from natural disasters, cyber attacks, or other incidents that could impede normal operations. Understanding the impact of these disruptions enables organizations to allocate resources effectively, develop recovery strategies, and put robust business continuity plans in place, thereby minimizing operational downtime and financial losses.

The other options presented do not align with the core purpose of a BIA. While improving company reputation and enhancing marketing, creating product roadmaps, and streamlining hiring processes are important business activities, they do not directly relate to the process of assessing and addressing the potential impacts of operational disruptions on business functions.